How to buy Original Aranmula Kannadi?

How to buy aranmula kannadi? Many people are asking this same question everyday. we are getting so many calls asking from where I can get the aranmula kannadi? or how can i get one?

Traditional Aranmula Kannadi

And many people calling from various cities like Bangalore, Chennai, Mumabi, Delhi, Kalkatta, Pune etc..wanted to know in which shop this aranmula kannadi is available locally?

We like to answer these questions in this post. Basically Aranmula Kannadi can buy from two places. One is come to Aranmula, and get from our workshop / showroom there. and the second choice is Buy from our Aranmula Mirror Online Shop. ( URL : http://aranmulakannadi.net ).

We only recommend the above two methods, and we won’t recommend any other methods, since we can’t assure the purity and originality of the aranmula kannadi you are getting from any other local shops in your city. We don’t have any approved dealers anywhere within the country or abroad. In case if you have any queries about the shops / placed you found a aranmula kannadi, you can contact us and ask for the clarification . You can always mail us and ask. our mail id is: aranmulamirror@gmail.com.

Always make sure that what you are buying is an original aranmula kannadi. don’t get cheated by the imitations. Only the mirror which you are buying from our Aranmula Kannadi online store is subjected to the lifetime warranty.

 

Aranmula Kannadi Exhibition Conducted in Trivandrum

Hundreds flocked to posses the Aranmula Kannadi, known to be an auspicious object that heralds prosperity. The ongoing exhibition at SMSM Institute, Trivandrum features various models of the Aranmula metal mirror at prices ranging from Rs.2,000 to Rs.70,000.

“The in-house exhibition is being organised by the Institute to promote Aranmula mirrors and to increase sales by offering a 10 percentage discount. We started the exhibition on March 8 and we have already sold a good number of pieces by now,” said K J George, Manager SMSM Institute, Trivandrum.

You can read the full report here…

Aaranmula Kannadi (Aranmula Metal Mirror)

Aaranmula Kannadi (Aranmula Metal Mirror)

Introduction:
Aranmula metal mirror manufacturing was started in the early 18th century. It represents a fascinating area of culture and technological curiosity. Mysterious in its creation, unequalled in its beauty, this metal mirror a medieval Dravidian marvel in the annals of metallurgy was in vogue long before the appearance of today’s silicon glass mirror. This is constrained to only one household of master craftsmen in Aranmula. Aranmula Kannadi is a unique art which cannot be found else anywhere in the world. The making of the metal mirror is a long process that needs enough patience. Some undisclosed metals are alloyed with copper and tin to cast the Aranmula Kannadi in typical clay moulds. The polishing can go on for one to two days so as to achieve highly reflective surfaces.

The technique of production of this mirror is a closely guarded secret handed over from generation to generation of craftsmen.

Importance:

There is a great difference between ordinary mirror and the metallic mirror. In an ordinary mirror, there is a silver nitrate coating which reflects the light and thus presents the image of the object. There is no silver coating on the metallic mirror. When you touch a piece of paper on the surface of an ordinary mirror, there appears a gap between the object and image, where as in the Aranmula metal mirror, there is a point of touching of two images and exists no gap between the images. The making of this mirror needs intuition, expertise, precision, lot of dedication and to be done in a sacred atmosphere. It is believed that if a a person brings this mirror home, Goddess Parvathy blesses him and will be liberated from all evil forces.

Aranmula kannadi onam offer – Get 10% discount

www.aranmulamirror.com – The authentic online portal for buying aranmula kannadi is offering a special discount for all of their buyers in this onam 2011.

they are offering 10% discount on every order during this onam season. They put a couple of more models in their website recently. so order your aranmula kannadi today itself and get a 10% discount.

Get the symbol of prosperity in to your house during this onam. Happy Onam to everyone.

Aranmula kannadi’s Price

Aranmula Kannadi is costly as everybody says.  A typical aranmula kannadi starts from Rs.1500/- and you can get a fairly big one nearly Rs. 7,500/-

Why aranmula kannadi is costly? – Because of its method of making. It uses 100% manual efforts to make the aranmula kannadi from start to finish. No machines are involved in the making of aranmula kannadi. it will take 2-3 days to finish a aranmula kannadi. and while making out of five numbers, almost three mirrors will get damaged. and we can get only two. because its making method is that much difficult and complex.

Which is the best gift from kerala?

Many people are asking “Which is the best gift, we can give to someone, that is very special and unique and lasts forever”? flowers, statues..or something else?

Now, we have an answer, Thats the world famous ARANMULA KANNADI. Let’s see why aranmula kannadi or aranmula metal mirror is the best gift to choose?

If you consider any of the other gifts, which can be made by anyone else in this world. means that can be duplicated, and many of the craft items now a days are made by machines, that means the machine made gifts looks alike, so they are not unique.

But ARANMULA KANNADI is very unique since, every aranmula kannadi is made by hand, and no machines are using for its making. The process starts from taking mud from the local paddy fields in aranmula ( The mud from the paddy fields are very special since they are very sticky and by using that only we can make the mold for aranmula kannadi). Every Aranmula kannadi is handmade and thus no two aranmula kannadi’s wont looks alike. every aranmula kannadi’s are custom made and different.

So, you can’t see any two same aranmula kannadi’s in the world. yes they are absolutely UNIQUE…

the next part is – Aranmula kannadi making is not known anyone else, other than a single family in Aranmula. Its making is still a secret which is handed over through that family’s generations. The components of its materails is a guarded secret, So nobody else in this world can make another Aranmula kannadi.

Thus Aranmula Kannadi became the very best and unique gift you can get from kerala, even from India. Aranmula Kanandi is very Special, Unique and royal gift that can be given to your very special people.

Aranmula Valkannadi – Two new models Launched

We are very glad to announce that, we added new two beautiful models of aranmula mirror – Valkannadi’s in to the aranmula kannadi online showroom.

These two new models are the bigger versions of the most popular aranmula valkannadi model AMS1007.  The first one AMS1014 and second one is AMS1015. They are both in oval shaped mirror part with a beautiful and artistic handle. vaalkannadis are the traditional model of aranmula kannadi. These big vaalkannadis are comes with a hook on their backside, so that you can hang them in the wall.

Here is the photos of new vaalkannadi models.

Aranmula VaalKannadi - AMS1014
Aranmula Vaalkannadi - AMS1015

ARANMULA KANNADI or ARAMMULA KANNADI?

Aranmula Kannadi or arammula kannadi ? – The first one – ARANMULA KANNADI  is correct, because it spells like Aranmula, means six bamboos.

there is a history behind this name – It belives that Lord parthasarthy came to the place by the Pampa river in a boat which is made up of six bamboos. Aaru means six in Malayalam Language, Mula means Bamboo in Malayalam. So aranmula means six bamboos.

So Hope that there wont be anymore confusion in how to pronounce the name Aranmula. Many people pronounce it like Aranmula, aaranmula, aarammula, arinmula etc..

Aranmula Kannadi and GI Patent.

The Aranmula mirror is unique. Unlike your ordinary mirror which is made of glass with a coating of silver nitrate, this one is crafted purely from metals — a special alloy of copper, tin, silver and some secret ingredients. The exact composition of these metals is known only to the few families in, of course, Aranmula, a village in Kerala’s Pathanamthitta district. While a regular mirror reflects images from its coated layer, the highly polished Aranmula does so directly from its surface. No distortions in the images, claim the makers who are extremely skilled artisans.

The mirror enjoys limited fame. The British museum is said to have a 45-cm long Aranmula and well-to-do Keralites keep one for its snob value (it is expensive) and for its supposed ability to shower good fortune on the owners. Even in these competitive times, the producers, a handful of families who have been making this mirror for generations since the 18th century, appear to doing well, but are clearly dependent on exports to keep their skills alive. They have become more sophisticated with their marketing and have set up a couple of websites to reach out to a wider market. All the same, it was a bit of a surprise to see the Aranmula, faintly remembered as a lost family heirloom, leap out of a list of over 60 products that have entered the Geographical Indications (GIs) registry in India.

GIs are in a way a kind of intellectual property right (IPR) instituted by the WTO that does more than provide trademark protection, allowing producers to get market recognition and often a premium price. It is an IPR that is not so much about the what but the where of a product although quality and authenticity are very much a concern. The major difference between a patent and GI is that while the former protects contemporary innovation, GI rewards the past and helps to preserve cultural traditions by protecting community knowledge. In essence, GI identifies a product as originating from a particular place, and whose quality, reputation or other characteristics are attributable to its geographical source.

In recent months there has been practically a stampede for GI registration in India. Unlike the developed countries which use it primarily for food products (Champagne, of course, and things like Parma Ham), India has extended GI protection to products across the spectrum, from handicrafts to flowers and spices. Thus the Aranmula mirror, along with assorted silks, saris, textiles and embroidery styles, joins soaps, incense, different varieties of jasmines, several strains of rice, tea, betel leaf, pepper and chillies to get the GI tag.

The GI Registry at Chennai, where right-holders can register their products, is getting inundated. The question, however, is how much of a protection a GI offers. For one, other WTO members are not obliged to ensure the same kind of protection to all Indian GIs because there is a problem of hierarchy. Although TRIPS has a single definition for all GIs, it has authorised a two-level system of protection: one, a general protection under Article 22, and the other, a higher level under Article 23 that is applicable only to wines and spirits.

According to some experts, Article 22 is not good enough. It is simply a law against unfair trade practices and for consumer protection and is not really for IPR protection. A producer not belonging to a specific geographical region could still use the GI as long as the product’s true origin is indicated on the label. In other words, an Aranmula mirror could be turned out from, say, Houston in Texas, thus allowing an American producer to free ride on the reputation and market goodwill created by Keralite artisans over two centuries. Tellicherry pepper and Udupi jasmine thus far are not in the same class as wine from Champagne.

As with several other issues, GI is a bitterly contested IPR issue in the WTO with Europe and parts of the developing world ranged against the likes of Australia and the US, a kind of old world versus the new world confrontation. It is unlikely that those fighting for extension of Article 23 protection will have it easy. But before it prepares to take on this global battle India needs to have in mind, if not in hand yet, some strategies on marketing and promoting its GI. These products for the most part are unknown and their commercial potential neither researched nor analysed.

And perhaps, the GI Registry in Chennai needs to apply more stringent yardsticks. As states get more competitive to include as many of their products in the registry, it appears have become a free-for-all. Does a Coimbatore wet grinder, the ubiquitous stone contraption used in south India to grind grains, qualify for GI?